On
Sunday 30th August, the anticipation began, with the lead up to the Telstra Perth Fashion
Festival just around the corner WA based creatives have emerged more prepared
than ever. The City of Perth joined forces with the TPFF for the first time to
host The Sunday Best Market at WA Museums Hackett Hall in Northbridge which
showcases over thirty WA based creatives in local independent fashion and
design – and of course Shop Joey was there to reveal their new collections!
Our founder
Jess was excited to show off her three new collections of boutique jewellery at
the event with eager jewel-hunters thrilled to see the familiar typeface of the
Shop Joey logo.
We
wanted our stall to look on fleek for all our Perth babes so that’s why we got GraceRobinson Diary of a fashion photographer who
has also photographed Shop Joey previously, to come along and give us some
creative inspo and style tips to make our area pop! Angeline Lloyd of Lovethread also stopped by to lend a
hand and to support Shop Joey’s growth.
Grace
proposed the idea of a very fresh look, using a natural palette and stunning
red roses to encapsulate the beauty of the new collections. Our floral
arrangements were chosen by Kerry from Chandelabra, who helped
us pick out the freshest flowers in Perth giving our display a dreamy final
touch.
Thank you to the City of Perth and TPFF forgiving us the opportunity to showcase our
jewellery collections and ourselves alongside some wonderful WA talent.
If
you have any photos you would like to share from the day please do, just
hashtag #shopjoey and #sundaybest – we will be sure to check em out!
Laura,
SJ
XXX
Photography by Grace Robinson
Photography by Grace Robinson
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